Local SEO Case Study – The Barn, Tunbridge Wells
The Barn is a beautiful restaurant, bar and wedding venue based in Tunbridge Wells, Kent. We started working with The Barn towards the end of June 2013 after our successful local marketing campaign was rolled out. In the four months since we have achieved some absolutely remarkable results.
We were tasked with the running of The Barn’s SEO campaign with an aim to increase both targeted website traffic and in turn bottom-line sales. The first step in our quest to achieve these goals started with a detailed look at which “keyword phrases” to pursue. With the aid of the latest SEO tools we analysed the competition in the local area and the search habits of Google users to come up with a list of keywords we felt would be most profitable for The Barn to target.
Our final selection of keywords included phrases that The Barn’s website (at the time) ranked on page 10 of Google for. Considering 90% of all Google users never visit the second page of results you can imagine how much interest the “non-SEOed” website was generating!
Step two involved us reviewing the website from an SEO perspective and we noticed a large number of on page SEO best practices were not being implemented. Our search engineers then set to work applying their detailed keyword research to the website architecture. This included editing title tags, headings, URLs, and alt text attributes among over things. In doing so The Barn’s website then became ‘relevant’ to the keyword phrases we had selected.
Step three of our SEO process began in the drawing up of an extensive link and citation building strategy. This strategy combined with the on page SEO and keyword implementation make up the basis of our SEO program and in the 4 months since we began The Barn’s website rocketed from SERP (search engine results page) 10 to SERP 1!
For example, 4 months ago the search query “pub in tunbridge wells” resulted in The Barn’s website appearing in 109th position. Today the same query results in a 4th place position! The result of this has been a huge increase in targeted website traffic.
Here is what Janet of The Barn has had to say about our work to date:
“Curve interactive have proved that it is possible for a relatively small company such as ours and with a limited budget, to compete in the world of SEO.
Graham and Josh have improved our web site visibility and increased traffic. Keywords that were agreed on our initial meeting have shot up the rankings and we are now reaping the benefits.
Moreover, we are kept fully informed with monthly reports and regular telephone calls and have been given much advice with regard to social media which in turn, has had a huge impact on our business.
I would add that whilst very professional, they are also very nice people to deal with and always on hand should we have any queries!”
As our SEO work continues we expect The Barn’s website to reach the number 1 position in each of the keyword phrases we have targeted.
For more information on The Barn please visit their website: The Barn; Restaurant, Bar and Wedding Venue, Tunbridge Wells, call them on 01892 510424 or visit them at 1 Lonsdale Gardens, Mount Pleasant Road, Tunbridge Wells, Kent, TN1 1NU.
Do you have a question about local SEO? Let us know in the comment section below and we’ll be as helpful as we can to answer.