LHA London

LHA London

From Earls Court to Ecclestone Square, LHA London offers fantastically flexible affordable accommodation in the heart of London to an international audience.

It was an organisation with a great story to tell, it just wasn’t sure the best way to tell it. Operating in a crowded market with some sophisticated competition, it was also living in the shadow of a dated and no longer relevant hostel image, an image they needed to shake off. It needed to re-define its brand, specifically to bring it up to date for its core target audience.

A strategic brand positioning exercise of market and customer research plus a collaborative workshop with their multi-national staff led to the creation of a new set of brand values, a strategic positioning and a meaningful key proposition. This enabled the creation of a fantastic and striking corporate identity, a new consumer friendly and commercially dynamic website and other integrated communications.