Campaign planning – from strategic to tactical
Any campaign, however creative, is ultimately only as good as the quality of thought behind it.
Many of our most successful clients depend on the expertise and insight of our strategists to help devise and agree the key metrics of their most significant campaigns. We’ll help identify and define overall communications objectives, advise on the most effective channels to use (both digital and conventional) and provide detailed, fully-costed media plans for every one.
Campaign planning services:
- High-level strategy - Including long term brand building and direction, market and competitor analysis.
- Contact planning - Including channel and frequency choice, with cost-effective media buying from our exceptional media partners, Navigate.
- Tactical planning - To make every campaign run right, from media mix to messaging development.