PruProtect - Cover Booster - Giving clients a healthy 30% extra Life Cover free for three years.
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Cover Booster - Giving clients a healthy 30% extra Life Cover free for three years.
Cover Booster
Giving clients a healthy 30% extra Life Cover free for three years.
Available to clients who buy a Personal Protection Plan with Life Cover and a minimum of £20,000 Serious Illness Cover. After three years they can then buy this extra cover without further underwriting and at a discounted rate of up to 15% - based on their Vitality status.
"Just another way we're showing our commitment to you, the adviser, and helping you to grow your business."
To find out how Cover Booster can help you to better protect your clients and to grow your business, visit our Intermediary Zone.

Kelly Thomas
Kelly Thomas
Head of Marketing
PruProtect
Download full terms and conditions here. Life Cover minimum term 15 years | Clients must be under age 55 with no significant risk loadings | Cover Booster amount capped at £150,000
Income Protection Cover - premiums reduced by up to 25%  
Income Protection Cover - premiums reduced by up to 25%
Our 5-star rated Income Protection Cover is now even more affordable. As part of our commitment to working with you to reduce the UK's protection gap, we've reduced our premiums by up to 25% - helping you tap into this undervalued market.
Find out more here.
Commission boost for sales that include  Vitality Plus  
Commission boost for sales that include
Vitality Plus
Don't forget that you can earn up to £250 additional commission for all new protection sales that include
Vitality Plus.
Find out more here.
Win a Kindle e-reader
We have one Kindle e-reader up for grabs. Just tell us...
Do you think Cover Booster will support your efforts to sell more protection ahead of legislative changes at the end of this year? Terms and conditions.
Win a Kindel e-reader!
Yes  No
Coming soon - new member communications
Get an update on the ways that we'll be communicating with your clients about Vitality here.
New resources
  Cover Booster client sales aid  
Cover Booster adviser sales aid
Income Protection Cover adviser sales aid
  Cover Booster FAQ's  
Popular site pages
  Cover Booster – new!  
Vitality – new!
Serious Illness Cover
  Literature and tools  
For Intermediary use only
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PruProtect is a trading name of Prudential Health Services Limited (registered number 05933141) and Prudential is a trading name of The Prudential Assurance Company Limited (registered number 00015454). The Prudential Assurance Company Limited provides and manufactures benefits under the plan. Prudential Health Services Limited distributes and services the product and issues the documentation. Companies are registered in England and Wales. Registered offices at Laurence Pountney Hill, London EC4R OHH.